CCC at Milano Design Week 2021
Photo credit: Michele Foti
The CCC book Onomatopee 193.
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Edited by:        Onomatopee
Project by:        Matteo Guarnaccia
Graphic design:        Studio Albert Romagosa, Matteo Guarnaccia
Developmental Editor:        Giulia Catalano
Retoucher:        Cristina Farrarons
Introduction interview by:        FormaFantasma and Aldo Cibic

The anatomy of our bodies requires sitting; but do we design seats in the same way? Has our means of sitting been colonised by modern design? And how is the diverse, social-cultural act of sitting itself reflected in this functional commodity? In observing and analysing social and cultural differences through chairs from eight cultures in the most populated countries, CCC went on a field research to portray each country, in collaboration with select local design studios, to situate each cultural context into the form of a chair. This project diversifies the supposedly mundane parts of chair-culture and chair design, to open the conversation of identity, community and a reality divided into a global and local conglomerate expression through chairs.

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