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Matteo: Hola Jose, que tal?


Jose: Hola Matteo!

M:How did your study at Eindhoven Academy influence your work? I would suggest that you are a Mexican designer with a Dutch approach? Would you agree?


J: What is the Dutch approach exactly? hehe. My learning process is to constantly unlearn something in order to learn something new. I had to unlearn a lot of things from my bachelors when I started working in a Design Studio. Then I had to unlearn bunch of stuff from there when I studied at Design Academy...and then I had to unlearn a bunch of stuff when I moved back to Mexico. One of the things that I definitely learned in the Netherlands was to take the concept very seriously and the love for research. When I see my pre-Design Academy work, I see pretty shitty obvious things, with potential nevertheless, but still shitty. I guess that happens  a lot with older designers like myself when they see their early stuff. I don’t know if I still have a Dutch approach. Maybe there is a bit of dutch attitude in my work, but that’s not for me to say. Maybe that will be the next thing I will unlearn. Who knows!